Waterproof Knit Sneaker Brand
Vessi Footwear is a 100% waterproof knit sneaker brand. Vessi partnered with minisocial.io to generate UGC (User Generated Content) featuring their newly launched shoe Cityscape for use across their marketing channels
Vessi Footwear launched Cityspace, a 100% waterproof knit sneaker and wanted to showcase the waterproof feature in action.
By activating a campaign of 50 targeted micro influencers, minisocial.io helped Vessi Footwear increase awareness of their waterproof shoe and create share-worthy content at scale.
minisocial.io hand-picked relevant micro influencers who created high-quality user generated content while authentically sharing what makes Vessi’s sneakers unique with their followers.
The result is library of fully-licensed assets from creatives which showcase Vessi’s sneakers in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
The following is a single month snapshot: the minisocial.io UGC (User Generated Content) campaign partnered Vessi with 50 micro influencers with a cumulative following of 342k and generated 75+ custom content assets all fully-licensed to Vessi for use on email, social, ads, and beyond. The campaign generated posts with an Earned Media Value (EMV) of $13,358 based on Ayzenberg index standards.
Vessi leverages minisocial,io UGC (User Generated Content) on their website, social, and beyond.