Vessi Footwear

Waterproof Knit Sneaker Brand


Vessi Footwear is a 100% waterproof knit sneaker brand. Vessi partnered with to generate UGC (User Generated Content) featuring their newly launched shoe Cityscape for use across their marketing channels

The Challenge

Vessi Footwear launched Cityspace, a 100% waterproof knit sneaker and wanted to showcase the waterproof feature in action.

Our Solution

By activating a campaign of 50 targeted micro influencers, helped Vessi Footwear increase awareness of their waterproof shoe and create share-worthy content at scale. hand-picked relevant micro influencers who created high-quality user generated content while authentically sharing what makes Vessi’s sneakers unique with their followers.

The result is library of fully-licensed assets from creatives which showcase Vessi’s sneakers in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.



The following is a single month snapshot: the UGC (User Generated Content) campaign partnered Vessi with 50 micro influencers with a cumulative following of 342k and generated 75+ custom content assets all fully-licensed to Vessi for use on email, social, ads, and beyond. The campaign generated posts with an Earned Media Value (EMV) of $13,358 based on Ayzenberg index standards.

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Vessi leverages minisocial,io UGC (User Generated Content) on their website, social, and beyond.

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