Direct-To-Consumer Deodorant Brand


Native is a direct-to-consumer deodorant brand. Native partners with to generate UGC (User Generated Content) for use across their marketing channels featuring specific products from their line each month.

The Challenge

With Father’s Day around the corner, Native needed to create compelling UGC (User Generated Content) to promote their limited edition Father’s Day Set while also getting the word out about the product launch.

Our Solution

By activating a campaign of 50 targeted micro influencers, helped Native increase awareness of their Father’s Day Set and create share-worthy content at scale. hand-picks relevant micro influencers who can create high-quality user generated content while authentically sharing Native’s brand story with their followers.

The result is library of fully-licensed assets from creatives around the globe which showcase Native’s products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.



The following is a single month snapshot: the UGC (User Generated Content) campaign partnered Native with 50 micro influencers with a cumulative following of 548k and generated 100+ custom content assets all fully-licensed to Native for use on email, social, ads, and beyond. The campaign generated posts with an Earned Media Value (EMV) of $10,793 based on Ayzenberg index standards.

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Native leverages minisocial,io UGC (User Generated Content) on social and beyond.

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