minisocial.io
 

We’re the UGC* Agency 👋

*That’s User Generated Content.


We believe that every brand has a story to tell and user generated content is the way to tell it. minisocial.io is a New York, NY-based user generated content agency that facilitates micro influencer campaigns with an emphasis on fully licensed, high-quality creative at scale.

 
 

Why UGC?

Leverage beautiful assets from around the globe.


 
@_tomborges via minisocial.io

@_tomborges via minisocial.io

Social Proof ❤️

Show off your product: in the wild. Leverage content from real people on product pages, emails, print collateral, social, and more.

@janicebeverly via minisocial.io

@janicebeverly via minisocial.io

Amplification 📣

Spread the word: organically. Get your product in front of millions of users a month on the most active social platform in the world.

@oursouthernstory via minisocial.io

@oursouthernstory via minisocial.io

Shopable Social 💰

Social storefront: realized. Say hello to the shortest conversion path for social and a constant supply of product tag-ready content.

@coastal_flicks via minisocial.io

@coastal_flicks via minisocial.io

 

Meet the Micro Influencer

We work with creatives, not #influencers.


Sure, influencers with a large following are great, one of our founders is one.

There’s a rule of thumb in traditional influencer marketing: expect to pay upwards of $2,500 per 100k followers. That means the average influencer with a following of 100k charges $2,500 or more for a single post on their channels, which may leave you wondering—can you get more bang for your buck? We think so.

We partner with micro influencers with a following in the 1-50k neighborhood, building a more well-rounded influencer campaign with 50-1,000+ participants a month, delivering hundreds of thousands or millions of impressions and a pipeline of fully-licensed creative for use across all marketing channels at a cost starting well below a traditional influencer’s rate.

 

Our Process

This is how we do it. 🕺


 
@ianjamesstauffer via minisocail.io

@ianjamesstauffer via minisocail.io

Create the Brief ✍️

Working closely with your team, we put together a comprehensive campaign brief including creative direction, product information, and other relevant info.

@goodandbalanced via minisocial.io

@goodandbalanced via minisocial.io

Scout the Talent 🔭

We’ll take it from here. Our team sources top-notch micro influencers to participate in your campaign then gathers product selection and shipping info.

@supliana via minisocial.io

@supliana via minisocial.io

Deliver the Content 📩

Watch as posts from around the country or all over the globe begin to pop up. We’ll archive them and make files available for use across your marketing channels.

@derrickder via   minisocial.io

@derrickder via minisocial.io

 

Drop Us a Line

Looking to step up your social game? We'd love to hear from you.