Screen Shot 2019-09-11 at 5.20.45 AM.png

Sure Petcare · September, 2019

You’ve been selected to participate in our campaign with Sure Petcare.

Sure Petcare are the pet lifestyle specialists, developing smart pet products that improve the way we care for our pets. This month they’re teaming up with people like you to promote Animo, the lifelong activity and behaviour monitor for dogs.

To get the ball rolling, please review the campaign details below and complete the form with your contact info and address. 👇

Available Product

Learn more about Animo.

Animo learns and interprets the unique activity and behaviour patterns of your dog. It’s with them 24 hours a day, giving you a greater understanding of their lives.

Morning walks, sleeping under the table, barking at the postman; your dog’s days are action packed and now you get to know about it all.



Animo tracks the total time in hours and minutes that your dog is active each day, so you can ensure they get enough exercise to lead a healthy lifestyle.


Animo calories calculation is based on the amount of activity your dog does and an industry standard calculation of calories consumption that takes into account your dog’s weight


Poor quality sleep may be a sign of stress, discomfort or illness.  You’ll be notified if your dog’s sleep quality was much lower than normal last night

Screen Shot 2019-09-11 at 5.31.43 AM.png


Every dog barks, but how often and for how long can tell you a great deal about how your best friend is. Animo reports on periods of time where your dog has barked several times in a minute.

Screen Shot 2019-09-11 at 5.31.56 AM.png


It can be difficult to keep track of changes in your dog’s behavior. Receive alerts of significant changes in scratching and shaking, giving you a critical insight into your dog’s health and well-being.


Animo gives you an overview of when your dog was last active for an extended period of time, such as when your dog has taken his morning or evening walk.


Animo shows you the amount of time your dog has spent sitting or laying down during the current day.


Creative Direction

Here’s what the client has in mind for this collaboration.


For this campaign the client is asking for a gallery post featuring one photo or video of your dog wearing Animo and one photo featuring the app.

Styling note: Please make sure the Animo paw is pointing upwards as shown below.

Screen Shot 2019-09-11 at 5.44.01 AM.png

Below you’ll find a mood board with photos the client loves for your reference.

Screen Shot 2019-09-11 at 5.45.19 AM.png

Messaging Direction

Here’s what the client has in mind for this collaboration.


For this campaign, influencers are asked to highlight one of the core features listed below in their messaging.

If you don’t know of any pre-existing conditions (i.e. barking or scratching) then we advise they get start with Animo and see if anything is flagged to their attention which you may not have been aware of previously - you can then focus on this feature. Also, please feel free to mention secondary features in the post too if applicable!

Core Features

- Doggie day care, Pet sitter, Dog walker
- Separation anxiety
- Old or Arthritic dog care

- Weight management

- Noise disturbance (eg. Storms)
- People disturbance
- Physiological (eg. Atopic dermatitis or temp change after haircut)

- Environmental
- Allergy

- Environmental
- Allergy 
- Physiological (eg. Ear infection due to long ears)

- Auditory (eg. postman)
- Emotional (eg. lonely)
- Physical (eg. hungry)
- Visual (eg. another animal)

Secondary Features

Waterproof, 6-Month battery life, Light weight, Durable, Small, No subscription, Share access with friends and family


Deliverables and Due Dates

Here’s the nitty-gritty.


  • Influencers will be confirmed and product will ship late September.

  • When your Animo arrives, please set it up right away. It takes approximately three (3) weeks for all of Animo’s features to be up and running after monitoring your dog.

  • Your post will be due five (5) weeks after product is delivered.


We ask that for this campaign you share one permanent gallery post on your account that features one photo of Animo on your dog and one photo featuring the app.

  • Please focus your post exclusively on your Animo. Do not tag other brands in your post or prominently feature other pet care products.

  • Please be sure to tag @surepetcare in your post (along with @homeagainpetrescuer if you’re a HomeAgain user) and use the hashtags #SurePetcare, #SurePetcareAnimo, #Animo, #PetTracker, and #ActivityTracker.

  • Include messaging about what you love about your Animo from the campaign messaging direction.

Screen Shot 2019-08-19 at 3.24.42 PM.png

As always, please feel free to drop us a line at if you have any questions about the timeline or deliverables—we’re happy to help.