Woosh Beauty

Application Focused Beauty Brand


Woosh Beauty is a cruelty free beauty brand for the girl on the go. Woosh Beauty partnered with minisocial.io to promote their signature palette and generate UGC (User Generated Content) for use across all marketing channels.

The Challenge

Woosh’s signature go-anywhere palette makes it easy for women on the go to get put together in a snap and wanted to create UGC (User Generated Content) to reflect that.

Our Solution

By activating a campaign of 50 micro influencers, minisocial.io helped Woosh Beauty create UGC (User Generated Content) at scale.

minisocial.io hand-picked relevant micro influencers who can create high-quality custom content featuring their signature palette while showcasing it’s unique on the go features.

The result is an enormous library of fully-licensed assets which showcases Woosh Beauty’s product in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.



The following is a single month snapshot: the minisocial.io UGC (User Generated Content) campaign partnered Woosh Beauty with 50 micro influencers with a cumulative following of 291k and generated 75+ assets all fully-licensed to Woosh Beauty for use on email, social, ads, and beyond. The campaign generated posts with an Earned Media Value (EMV) of $10,389 based on Ayzenberg index standards.

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