Cookies for Kids’ Cancer

Pediatric Oncology Nonprofit


About

Cookies for Kids’ Cancer is a nonprofit organization that is committed to raising funds for pediatric cancer research. Cookies for Kids partners with minisocial.io to promote their online cookies sales and generate UGC (User Generated Content) for their marketing materials.

The Challenge

As a nonprofit it is more important than ever for Cookies for Kids to get the word out about their mission and encourage supporters to get involved.

Our Solution

By activating an evergreen campaign of 50 micro influencers each month, minisocial.io helps Cookies for Kids share their mission with millions of people on a monthly basis.

Each month, minisocial.io hand-picks relevant micro influencers in the motherhood space who can create high-quality custom content while sharing Cookies for Kids’ story with their followers.

The result is an increase in awareness and an enormous library of fully-licensed assets from relevant creatives which showcases their cookies in the wild. Our two-pronged solution allows Cookies for Kids’ a traditional influencer campaign while generating creative they can leverage on social, print, email, and beyond.

 

Results

The following is a single month snapshot: the minisocial.io UGC (User Generated Content) campaign partnered Cookies for Kids with 50 micro influencers with a cumulative following of 2.2MM and generated 65+ custom content assets all fully-licensed to Cookies for Kids for use on email, social, ads, and beyond.

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Application

Cookies for Kids leveraged user generated content on social posts, email, and ads.

minisocial.io UGC on Cookies for Kids email campaign.

minisocial.io UGC on Cookies for Kids email campaign.

minisocial.io UGC on Cookies for Kids organic social.

minisocial.io UGC on Cookies for Kids organic social.

minisocial.io UGC on Coookies for Kids paid social.

minisocial.io UGC on Coookies for Kids paid social.