Bespoke Post

Lifestyle Subscription Box Service


About

Bespoke Post is a men’s lifestyle subscription box company. Bespoke Post partners with minisocial.io to promote their new lineup and generate UGC (User Generated Content) for use across all marketing channels.

The Challenge

With new boxes launching each month, sourcing high-quality custom content is costly and time consuming.

Our Solution

By activating an evergreen campaign of 150 micro influencers each month, minisocial.io helps Bespoke Post create share-worthy content at scale.

Each month, minisocial.io hand-picks hundreds of relevant micro influencers from across the United States and Canada who can create high-quality custom content while authentically sharing the Bespoke Post brand story to their followers.

The result is an enormous library of fully-licensed assets from bona fide creatives which showcases Bespoke Post Boxes in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

 

Results

The following is a single month snapshot: the minisocial.io UGC (User Generated Content) campaign partnered Bespoke Post with 150 micro influencers with a cumulative following of 1.25MM and generated 240+ custom content assets all fully-licensed to Bespoke Post for use on email, social, ads, and beyond. The campaign generated posts with an Earned Media Value (EMV) of $26,366 based on Ayzenberg index standards.

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Application

Bespoke Post leveraged user generated content on product pages in UGC social proof modules, on social, and even the front page of their site.

minisocial.io UGC on a Bespoke Post product page.

minisocial.io UGC on a Bespoke Post product page.

minisocial.io UGC on the Bespoke Post homepage.

minisocial.io UGC on the Bespoke Post homepage.

minisocial.io UGC on Bespoke Post organic social.

minisocial.io UGC on Bespoke Post organic social.