Armogan Watches

Direct to Consumer Watch Brand.


About

Armogan is a direct to consumer wristwatch brand. Armogan partnered with minisocial.io to generate UGC (User Generated Content) featuring their watches for use across their marketing channels.

The Challenge

With a large footprint in Europe, Armogan was looking to expand their customer base in the U.S. and generate custom content featuring their watches being used and worn in real life.

Our Solution

By activating a campaign of 25 micro influencers, minisocial.io helped Armogan boost awareness in the U.S. and create share-worthy content at scale.

minisocial.io hand-picked relevant micro influencers who created high-quality user generated content while authentically sharing Armogan’s brand story with their followers.

The result is library of fully-licensed assets from creatives around the U.S. which showcase Armogan Watches in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

 

Results

The following is a single month snapshot: the minisocial.io UGC (User Generated Content) campaign partnered Armogan with 25 micro influencers with a cumulative following of 245k and generated 50+ custom content assets all fully-licensed to Armogan for use on email, social, ads, and beyond.

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