Luxury Athleisure E-Commerce Brand
Alala is a women-led, women-run luxury athleisure brand based in New York. With their spring collection launch right around the corner, minisocial.io helped get the word out while generating a library of high-quality user generated content.
In advance of their spring collection launch, Alala needed to quickly develop a catalog of UGC (User Generated Content) which was licensed for use across their marketing channels.
By activating a campaign of 50 micro influencers, minisocial.io helped Alala amplify their product launch while generating a robust library of branded content featuring Alala’s new products.
The following is a single month snapshot: minisocial.io partnered Alala with 50 micro influencers with a cumulative following of 640k and generated 75+ assets all licensed to Alala for use on email, social, ads, and beyond. The campaign generated posts with an Earned Media Value (EMV) of $21,614 based on Ayzenberg index standards.
Alala leveraged user generated content on shoppable social , organic posts, and stories.