minisocial.io
58409814_288402002051085_3958498732125380608_n.jpg

Join Our Campaign with @nom_nom_now

We can’t wait to see what you’ll make.


NomNomNow makes fresh, healthy food for dogs 🐶 and cats 🐱, and delivers it right to your door.

 

To get the ball rolling, please review the campaign details below and complete the form with your contact info. 👇

 

Available Product

Choose between NomNomNow’s Dog and Cat variety pack.


 
 

Variety Pack for Dogs

Try four different recipes - beef, chicken, pork and turkey - each portioned into 150 gram meal bags.

View nutrition info here.

Variety Pack for Cats

Six 90 gram meal bags, three each of Chicken Chow-Meow and Flavorful Fish Feast, and a free bag of Flavor Flakes.

View nutrition info here.

 
 
 

Plus One Pack of Chicken and One Pack of Beef Jerky Treats

  • Chicken: High protein, 100% USDA certified chicken breast jerky. Human grade, single ingredient without preservatives. 2oz bag, for dogs and cats.

  • Beef: High protein, 100% USDA certified top sirloin beef jerky. Human grade, single ingredient without preservatives. 2oz bag, for dogs and cats.

 
jodie-morgan-mpZb6Jv-cBg-unsplash.jpg

Creative Direction

Here’s what we have in mind.


In terms of style, we want to stay with content that is genuine. One’s that evoke emotion and curiosity as well as content that is lighthearted and plays to the humor and care of pet parents. 

What we’re looking for: 

● Bright lighting - stay away from dark settings. Food as well as pets should be easily identifiable. 

● Presence of food in the shot: If in meal pack, keep sealed. If out of meal pack, ideally in a bowl. 

○ Food in foreground with pet in the background 

● Pets enjoying their meals 

○ Close-ups of the food and pet eating (highlighting the food) 

● Meal packs with pets (labels eligible to read) 

● Meal packs in the box with pet looking into them. 

● Always in color.

 

Things to avoid: 

● Shots that make the meals/meal packs look unappealing 

○ i.e. Still in the plastic bands that hold the bundles together 

○ Any excess moisture from dry ice/defrosting 

○ Avoid photographing potential damp material 

○ Avoid uncommon experiences (overly handled packaging) 

● Using just NomNomNow box (with no other product present). We are trying to highlight the product itself. 

● Too many accessories (keep the setting minimal and not too busy) - including other branding 

● Black and white or Sepia filtered photos 

 

Suggestions of photo scenes: 

● Photo of pet parent and pet with the food to show lifestyle

● In motion, eating the food

● Lifestyle setting: in the kitchen, home, outdoor

○ Active lifestyle (outside/outdoor) 

 
 

Messaging

Here’s what we have in mind.


 
  • NomNomNow is the only pet food delivery company that makes truly custom-portioned meals specially formulated around your pet's health and weight needs.

  • NomNomNow offers a variety of delicious recipes, including four for your dog (Beef, Chicken, Turkey, and Pork) and two for your cat (Chicken and Fish). We also have single ingredient jerky treats (Beef and Chicken), as well as a line of wellness products for canines and felines alike.

  • All of our recipes are formulated by a leader in veterinary nutrition, Dr. Justin Shmalberg, DVM.

  • All meals are made from restaurant-quality, human-grade ingredients, just days before being delivered to your door.

  • NomNomNow meets AAFCO (Association of America Feed Control Officials) standards.

  • Recipes are made with wholesome, healthy ingredients.

Deliverables and Due Dates

Here’s the nitty-gritty.


Timeline

  • Influencers will be confirmed mid-August.

  • You’ll have two (2) weeks to share a photo featuring a your pet and their NomNomNow meal.

Deliverables

We ask that for this campaign you share one permanent post on your account that features your pet and their NomNomNow meal.

  • Please focus your post exclusively on your NomNomNow meal or treats. Do not tag other brands in your post.

  • Please be sure to tag @nom_nom_now in your post and use the hashtags #HappyNommer, #FreshFood, #HealthyPet, #PetWellness, and #PetHealth.

toa-heftiba-bcLE7reXFLM-unsplash.jpg

As always, please feel free to drop us a line at info@minisocial.io if you have any questions about the timeline or deliverables—we’re happy to help.

 

Let’s Make it Official

Complete the form below with your information and we’ll get the ball rolling.


What kind of furry friend should Nom Nom Now whip up a meal for? 🍲
Terms Acknowledgement *
Visit minisocial.io/influencer-terms for more information.